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Alessio Riggi \ Creative Lead & Brand Strategy
Originally trained as a copywriter, I have always had a strong inclination for strategic thinking—an aptitude I have refined over the course of my career in the pursuit of meaningful insights for brands and consumers alike. After more than ten years as a Creative Director and five years in executive leadership, I made the deliberate decision to transition from the world of advertising agencies to the client side of marketing communications—a choice that has proven to be one of the most rewarding of my professional journey.
For approximately six years, I served as a strategic communication consultant within the marketing department of a major automotive company. This experience allowed me to observe the industry from a new perspective, enriching my skill set in ways that aligned perfectly with my aspirations. I currently hold the position of Strategic Leader at Nissan United, where I lead a team focused on the development and implementation of a local precision marketing model.
I am deeply passionate about behavioral economics, ethnography, and in-depth data analysis. Over the years, I have successfully led projects for clients across a wide range of industries—including telecommunications, banking, entertainment, public services, fashion, and food & beverage. In addition to my role at Nissan United, I also work as a freelance consultant, offering strategic guidance and ghostwriting support for CEOs of prominent companies. I further contribute as a creative and content developer for PR departments, publishing houses, and television networks.
Erica Cosentino \ Clients Partner & Management.
Erica Cosentino is a senior communication and marketing professional with more than 20 years of experience across leading international agency networks and independent environments.
Throughout her career, she has managed relationships, projects and integrated communication programmes for major international and Italian brands, including Nissan, Sony Computer Entertainment Europe, Wind, Poste Italiane, Eni, BNL, Loro Piana, Longines and Intesa Sanpaolo.
Her experience spans client leadership, account management, project management, marketing communication and business development, combining a strong understanding of clients’ business needs with the ability to turn strategic objectives into effective communication projects.
At OneManAgency, Erica is Client Partner, where she leads client relationships and acts as a strategic and operational bridge between brands and the agency. She coordinates multidisciplinary teams, partners and suppliers, ensuring that projects remain aligned with business objectives, budgets, timelines and quality standards.
Her career includes almost a decade at TBWA\Italia, where she managed major accounts and integrated communication campaigns across TV, digital, press, outdoor and sales promotion, followed by eight years as Senior Project Manager at TBWA\Worldwide, working across a broad portfolio of corporate, financial, institutional and consumer brands.
Since 2025, she has also worked as Retail Advertising Consultant for Nissan United, supervising local communication activities for Nissan dealers across Italy, including TV, radio, press, OOH and digital campaigns, as well as dealer communication strategies.
Erica brings to OneManAgency a combination of senior client leadership, strong organisational skills, commercial awareness and a deep understanding of agency operations. She is particularly experienced in building long-term client relationships, identifying new opportunities and bringing together strategy, creativity and execution.
Her approach is pragmatic and collaborative: understanding the business, building trust and making things happen.
[ awards ]
[ why ] recommendations
“If you need somebody who always starts Brand first, combines strategic thinking, data led analysis, creative executions and works towards achieving the success measurement metrics thereby helping you solve a business problem, then look no further than Alessio.
Mix that with an excellent ethic both professional and personal, then you get a true business partner whom you can rely on, sound off any idea and always be sure that you will get the best.
I had the pleasure to work with Alessio for 3 years and in that time together we did some awesome stuff together to really strengthen the Brand.
Senior Vice President – Chief Operating Officer Pacific BU @ Stellantis | INSEAD MBA
“Alessio’s passion and total approach to creativity was, and will remain an inspiration. He also has a heart of gold and an irrepressible spirit, making him a breed of one in today’s agency universe.”
President, Chief Content Officer • Agency leader • Board Member. • Chief Creative Officer Global
I have met Alessio when I was Retail and Private Division Manager in BNL and he was the Executive Creative Director in TBWA Rome. We worked together in several very successful creative campaigns. He is a great professional and also e great person, also able to deeply understand the client context. I would recommend Alessio for any creative assignment.
CEO of Worldline Merchant Services Italia Spa
I’ve never quite been able to decide whether Alessio was the best creative I’ve ever worked with. What I do know is that he is the one I miss working with the most today. And I’m not talking only about his creativity. I’m talking about his passion for what we do, his boundless enthusiasm and the energy he brings to everyone around him, and his enviable ability — or obsession? — to never be satisfied with whatever happens to land in his hands or cross his mind. I often tell him, only half-jokingly, that he chose the wrong profession. That he is a very good copywriter, but perhaps an even better planner. He has that rare ability to look beyond the execution, question the brief, connect seemingly unrelated ideas and find the thought behind the communication. And maybe that is precisely what makes him unique professionally: his extraordinary ability to be a true communicator, without boundaries between roles and without preconceived limitations. He can move naturally between creativity, strategy and business thinking, and he brings the same curiosity and intensity to all three. More importantly, Alessio is the kind of person who raises the level of the work around him. He challenges ideas, pushes teams to go further and never settles for the obvious answer. Working with him is demanding in the best possible way: you know that a good idea will be questioned, improved and pushed until it becomes something genuinely worth putting into the world. I still don’t know whether Alessio is the best creative I’ve ever worked with. Maybe I never will. Maybe he isn’t. But after more than twenty years in this industry, I can say something else with complete certainty: he is one of the most talented, passionate and intellectually curious professionals I’ve had the privilege of working with. And of all the people I’ve worked with, he is certainly the one I hope to work with again. One day, perhaps.
Strategy & Communication Executive | Business Development | Brand, Content & Entertainment | Academic Coordinator at IED Milano
